Insights
Perspectives on marketing, software and AI.
Practical thinking on digital marketing, software and AI for growing businesses.
-
How to write a role brief a recruiter can actually use
A good brief is a decision document, not a job advert. Here is the short structure we use before any search begins.
-
Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
-
AEO and GEO: what changes when the answer comes from a model
People increasingly ask assistants instead of searching. The fundamentals stay the same, but some habits matter more.
-
Before you automate calls: five questions to settle first
Automating conversations works best when the groundwork is done. These five questions come before any script is written.